We use the know how in our Cornerstone Solution®
to utilize your customer data to build analytics for customer intelligence. After modelling your raw data in a database we can create data analytics for you such as a customer sales funnel. This type of data analytic can help you answer questions such as “How many customers in a segment make a purchase after our first contact?” and “ Is there any particular phase where we fail to provide what the customer segment needs to go to the next stage?”
We can build you business intelligence data analytics combined with your sales data to provide information on sales regions, product sales, and key account performance. You could also for example monitor performance against targets to identify your most profitable marketing campaigns. You could identify your most profitable customer segments and how much you have to spend to retain those segments.
A well designed database will also allow you to join other company data up so you could combine your sales data with your supply chain data to help balance your supply and demand. This can play an important part in predictive analytics. A poor sales forecast that is pessimistic can lead to an under supply in the supply chain meaning that orders cannot be met in a timely fashion. This in turn can lead to cancelled customer orders and brand credibility erosion. Having to expedite orders through the supply chain can lead to increased costs. Conversely an over optimistic forecast can lead to excess inventory being held.
Contact us without obligation if you’re interested in understanding more about using data analytics in your business.
Biography – Russell Beech, Founder of BISB & Cornerstone Solution®
Russell is a Business Intelligence Leader who has specialised in providing Analytics, Data Warehousing and Business Intelligence Solutions for almost two decades. He is the founder of BISB (BI System Builders Ltd) and the innovator of BISB’s Strategic Business Intelligence Framework known as Cornerstone Solution®. Russell developed Cornerstone Solution® as a strategic framework to successfully deliver Business Intelligence services within End to End BI solutions.
Russell holds a BSc in Philosophy and Science, an MSc in Tourism Management, and a Postgraduate Diploma from the Chartered Institute of Marketing. After studying, Russell started work in Strategic Marketing becoming a fully elected member of the Chartered Institute of Marketing in 1997. His involvement in analysis and planning activities extended into databases. This encompassed Ralph Kimball’s Redbrick Platform, Data Warehousing, Business Intelligence, and several analysis tools including BusinessObjects. Post the Millennium, he joined the Product Group at BusinessObjects UK. After several years at BusinessObjects Russell worked for two prominent BusinessObjects partners. Firstly, Northgate Information Solutions as their SAP BusinessObjects Solution Architect, followed by HCL Axon as their SAP BusinessObjects Subject Matter Expert. He founded BISB in 2009. He has extensive technical, functional and business knowledge around Data Warehousing and Business Intelligence Solutions.